Daytime serial drama
The Soap Opera Day
Fifteen minutes at a time, five days a week — the format that invented the modern serial's patience, and named itself after its sponsors.
1935 – 1960 · 5 stops · 1h 12m
- 1
One of the format's longest survivors, built around a small-town matriarch.

- 2
A serial that would later make the unusual move onto television, unbroken.
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- 3
The format's favourite premise — an ordinary woman married into a glamorous world.
Backstage Wife · VintageBackstage Wife 1944-10-20 (xx) Tom Makes Plans to Speak with Philip Farnsworth
20 Oct 1944 · 16 min
- 4
Maternal melodrama, played at the format's most unguarded.

- 5
A lighter domestic serial, adapted from a series of popular novels.

